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HEMA is proud of the strong brand that has been built up over the years and guards it carefully. To prevent damage to the brand, clear agreements have been made about the use of the name HEMA, the logo and the images of famous HEMA products such as the smoked sausage, Jip & Janneke items and the kettle 'Le lapin'. HEMA does not permit any of its intellectual property rights to be reproduced or publicised by third-parties without its prior express permission.

use by third parties

We therefore ask all persons or organisations wishing to make use of the name, the logo or any intellectual property right of HEMA to first contact HEMA's Corporate Communication department. A decision on whether to grant permission will be made on the merits of each application or situation. If permission is not granted but a third party nonetheless makes use of an intellectual property right of HEMA, HEMA will invoke its rights and may institute legal proceedings against the party making use of an intellectual property right of HEMA. The costs thus incurred will be recovered from the third party in question.

The use of intellectual property rights of HEMA for commercial purposes is permitted in some situations provided that HEMA has given its express permission for this to be done.

For questions or information please contact:
Department Corporate Communication
NDSM-straat 10
1033 SB Amsterdam
telephone: +31 (0)20-311 4370

the website

In addition, the images shown on this website, including products, texts, photographs, illustrations, graphic material, (trade) names, word marks and logos (jointly referred to as 'trademarks') are the property of or held under licence by HEMA B.V. and are protected by copyright, trademark right and/or any other intellectual property right. The rights referred to above are not in any way transferred to the persons or legal entities that gain access to this site.

The content of this website may only be used for non-commercial, private purposes. The user of the site is not permitted to reproduce, forward, distribute or spread the content of the site or to make it available in return for payment to a third party without the prior written permission of HEMA B.V., other than in cases where this is strictly necessary in order to view the website.